Keep this in mind:
“The data you gather from event sign-ups has a magical quality to it. The last thing you need is for that data to disappear in a puff of smoke”.
Data is King!
There’s no question that there are many third-party event management sites providing easy and convenient ticketing solutions when you’re organising events. But send your list of attendees an email telling them about an upcoming workshop, a new product, or even just directing them to your latest blog and you could find yourself in the kind of hot water that conjures up a hefty fine, leaving you out of pocket and out of data. That’s because, often it’s the third-party supplier that owns that data, not you!
Always remember:
“The data you collect is one of the most valuable marketing assets you have. You need to be the one in control of it”.
Abracadata!
When you use the Merlin® ‘Event Manager’ platform, you own the data you collect and you can continue to build your mailing lists without fear of breaching data laws and incurring fines.
Key benefits:
- You can continue to contact those customers and use that data for future marketing opportunities, with no restrictions.
- You can collect information on everything from location and physical characteristics to medical conditions and allergies.
- You can send them your newsletter, tell them about your blog and inform them about any related products and services which may be of interest.
- You can save time by automating and customising the sending of welcome emails, visit information, terms and conditions, disclaimers, memberships, etc.
- You are the one in total control of the design and presentation of your event ticketing platform, ensuring total brand consistency across even the tiniest details.
- No other system gives you the flexibility and customisation of Merlin® ‘Event Manager’. Using it as your event ticketing solution means it’s the fear, not the data, which disappears in a puff of smoke!
Open Sesame…
One of the most innovative features of Merlin’s system is its location — it’s on your website.
Rather than taking the customer away from your site to a third party, the software integrates directly into your own website, retaining the customer within your estate for longer and enabling you to open the door to your social media and marketing sign-up opportunities. This also ensures that your corporate identity and branding is maintained and promoted throughout.
And, as if by magic, it also handily links in directly with your existing social media output and email marketing campaigns.
Mobile-first design is now industry standard yet many event organisations still create sites and software designed primarily for laptop, leading to a clunky and inelegant user experience. Merlin® ‘Event Manager’ brings ease of use and elegance to the booking process by accounting for all types of devices, ensuring a positive experience for customers right from the start.
It’s the latest advance from a company that already enjoys a reputation for reliable, efficient and innovative technology across the event-management world, where it has operated now since 1995. The significant number of both National and Regional awards won by the Merlin® system also gives you the confidence that you’re choosing a competent and well respected system.
Finally:
- No other software puts you in total control of all design and presentation.
- No other system offers the flexibility and customisation of Merlin’s system, for any type or size of event – including seating allocation.
- No other platform becomes an indispensable tool that takes your events to the next level, at no cost to you.
It’s often said that we can’t know what the future holds. However, when it comes to sell-out events, it seems destined that industry wizards Merlin® will be charming event organisers from all corners of the kingdom for years to come.
Always remember – The magic of segmentation starts with Merlin®!
