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Exploring the Power of Online Ticketing Systems using Merlin® ‘Event Manager’

In this blog post we explore how Merlin® ‘Event Manager’ can meet all your needs in the areas you need to control.
Reading Time: 3 minutes
Reading Time: 3 minutes

In an age now dominated by technology, the events industry has witnessed a transformative shift with the introduction of advanced ticketing solutions. From concerts to festivals and everything in between, the demand for efficient and reliable systems has never been higher.

Looking at the plethora of systems currently available, in this blog post we try to guide you through the world of ticketing, exploring just how Merlin® ‘Event Manager’ can meet all your needs in the areas you need to control.

Chapter 1: Unveiling the Basics

Online Ticketing:

The foundation of modern event management lies in the robust infrastructure of your online ticketing system. The Merlin® system empowers organisers and venues with the tools they need to facilitate seamless ticket sales, making the entire process simple to implement and accessible to a global audience.

Event Ticketing:

Merlin® has been specifically tailored for managing and selling event tickets and our software goes way beyond the basics required. It also addresses the unique challenges faced by organisers, ensuring a smooth experience for both buyers and sellers.

Ticket Management:

Selling tickets is really only the start of the process and Merlin® includes a comprehensive solution to the complexities of ticket administration.  Utilising the Merlin® Ticket Management System (TMS) ensures the success of any event, from tracking sales to managing inventory it provides a centralised control hub for managers and organisers.

Chapter 2: Navigating the Diverse Landscape


The digital revolution, coupled with the recent Covid epidemic, has given rise to a huge emphasis on electronic ticketing. E-ticketing software not only eliminates the need for physical tickets but also opens up new possibilities for data analysis and customer engagement.  In addition, by utilising the Merlin® ‘Mail’ Customer Journey module we also ensure that your customer has the best possible experience when booking to attend your venue or event.

Box Office:

Obviously, for venues offering walk up admission and managing physical ticket sales, box office software is indispensable. The Merlin® ‘Venue’ system integrates seamlessly with the online system, ensuring a unified approach to ticketing, whether purchased online or in person.

Ticket Sales Platform:

In addition to offering far more than just a ticket sales platform the Merlin® system offers a comprehensive solution for organisations looking to establish a strong online presence. By managing and analysing the data collected, Merlin® combines features such as extensive marketing tools and analytics to maximise not only your ticket sales but also future marketing campaigns.

Concert Ticketing:

Catering specifically to the unique demands of concert venues, the Merlin® system also ensures that ticketing for live performances is as dynamic and engaging as the events themselves. The system also incorporates the ability for you to design and implement your own seating plans, covering any style or size of venue.

Chapter 3: Embracing Innovation

Mobile Ticketing:

In a world dominated by Tablets and Smartphones, mobile ticketing solutions have become a game-changer. Offering convenience and flexibility, these solutions cater to the on-the-go lifestyle of today’s event-goers.  The Merlin® system has its own ‘FastTrack’ App which is free and can be downloaded for use on both Tablets and Smartphones, making the checking and validating of tickets a quick and simple process.

Cloud-based Ticketing:

It’s fair to say that ‘The Cloud’ has revolutionised the way we store and access data. Merlin® ‘Event Manager’ is a cloud-based ticketing solution which takes advantage of the power of this technology, offering scalability, accessibility, and enhanced security.

Reserved Seating:

For venues and events that prioritise a structured and organised seating arrangement Merlin® has it covered.  Its ‘Seated Arenas’ reserved seating module ensures that attendees can secure their preferred spots, enhancing the overall event experience.  In addition, variable pricing can be applied for not only specific seating areas but also for other promotions as required.

Chapter 4: Expanding Horizons

Online Booking:

In addition to ticketing, Merlin® includes extensive resource booking capability, which extends its reach to various other aspects of event planning. From booking rooms, camp sites, accommodation, workshops or even food and drink, it provides a centralised platform for attendees to plan their entire experience.

Festival Ticketing:

Festivals present a unique set of challenges, from multi-day events to diverse ticket types covering a variety of different access times, entrances, etc. The Merlin® system addresses these challenges with ease, providing organisers with the tools needed to create unforgettable experiences.

Barcoded Ticketing:

Efficiency meets security with barcode ticketing. Barcoding is integral to the Merlin® system, which not only streamlines the entry process but also reduces fraud, and provides organisers with valuable data on attendee behaviour.  Merlin® also offers barriers for totally unmanned access control.

Seat Allocation:

As has been previously mentioned Merlin® has its own integrated ‘Seated Arenas’ module which is perfect for venues hosting events with designated seating.  By utilising seating allocation the system ensures a smooth and organised process, minimising confusion and optimising venue capacity.  

Conclusion: Shaping the Future of Events

As we continue to explore the dynamic landscape of online ticketing systems, it’s evident that the industry is continuously evolving, and so is Merlin®. The integration of cutting-edge technologies, coupled with a focus on user experience, is reshaping the way we now approach event management. 

Whether you’re organising a concert, festival, or any other event, investing in Merlin® ‘Event Manager’ can make all the difference. In addition, as the platform is entirely FREE TO USE there is no financial risk in utilising the system and the benefits are there for all to see.

As we embrace the future, one thing is clear – the power of online ticketing systems is key to unlocking the full potential of every event.  Merlin® endeavours to provide all the features and functionality you need both now and for the future to ensure that all your events are successfully created and managed.

Don’t delay – click on ‘CREATE YOUR EVENT’ to get started today.

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Ticket illustration
Ticket illustration