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Walks, Guided Tours and Boat Trips


How can I automate my booking process?

Merlin Tickets provides an intuitive sales portal for your customers. After purchasing their tickets, your visitors will receive emailed tickets valid only on their arranged day of arrival.

How can I arrange group bookings for my tours?

Each trip, tour or event can be set to run at specific times for your customers to book. Within each time-slot, you can set unlimited ticket types. Tickets could include family of 4, groups of 10, concessions or even free places for children under 2.

How can I collect gift-aid Online?

Only certain types of admission will qualify for 25% gift-aid claims, and these require customer declarations of consent to be submitted to HMRC. Merlin 8 automatically prompts cashiers and online customers when a product is eligible, and adjusts prices to be compliant with the gift-aid scheme. Merlin 8 reporting can also collate and issue claims directly to HMRC.

How can I set up limited time discount codes?

Discount codes can easily be added online. Simply Choose a start and end date, which product the code is valid for, any quantity or price thresholds, then create a code for customer use at checkout.

How can I run multiple tours per day?

Our session based booking allows for multiple identical ticket types to be sold each day. Your customers will first select the day they want to book, then will be asked what time and shown how many tickets are available for that slot.

What are the benefits of selling my tickets online?

Selling online has three main benefits. One, digital checkouts can be informative in terms of identifying customer demographics and creating marketing opportunities. Two, visitor spend increases as your guests arrive on site without spending a penny on entry. Finally, booking online is a highly accessible conversion tool. This ensures commitment from your customers and improves cash flow for your business.

What can I do to increase visitor numbers?

One of the latest trends of tech savvy shoppers is to look around for voucher codes before planning a purchase or trip. To capitalise on this, utilise voucher codes on coupon aggregate websites and social media to increase your outreach.

How can I encourage repeat visits?

Merlin Tickets includes the option to collect marketing consent. Once collected, this creates a powerful marketing resource to entice past customers to visit again. In addition, Our e-ticketing system supports the addition of vouchers onto your ticket purchases. Offering a percentage discount off future orders is a powerful tool for a growing attraction.

How can I encourage more visitor spend?

Your ticket distribution can also be used to inform your customers of relevant products. This final stage of planning a day out is a great opportunity to notify your customers of some of your great on-site food and drink offers, or any bonus photo packages you might offer.

Try our live interactive demo for your sector


Package Options

Online Only

  • FREE template based platform
  • 2.5% invoiced monthly in arrears
  • Choice of payment gateways

Tablet Based

  • FREE template based platform
  • 2.5% invoiced monthly in arrears
  • Mobile App for external or one-off events
  • 8” or 10” Tablet & Scanner options
  • Choice of payment gateways

Fully Integrated

  • FREE template based platform
  • ‘Bespoke’ design services available
  • 2% invoiced monthly in arrears
  • Merlin ‘Super-Touch’ terminals
  • Range of peripherals
  • Full venue management package with Merlin 8
  • Choice of payment gateways