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Museums, Galleries and Heritage Sites


How can I automate my booking process?

Merlin Tickets provides an intuitive sales portal for your customers. After purchasing their tickets, your visitors will receive emailed tickets valid only on their arranged day of arrival.

How can I prevent ticket fraud?

Tickets can be redeemed using either the free to use Merlin Online web browser application, the Merlin Mobile redemption app, or by using Merlin 8 EPOS system. Once scanned, cloud-based registration prevents duplicate use at all check-in points simultaneously.

How can I collect gift-aid Online?

Only certain types of admission will qualify for 25% gift-aid claims, and these require customer declarations of consent to be submitted to HMRC. Merlin 8 automatically prompts cashiers and online customers when a product is eligible, and adjusts prices to be compliant with the gift-aid scheme. Merlin 8 reporting can also collate and issue claims directly to HMRC.

How can I set up limited time discount codes?

Discount codes can easily be added online. Simply Choose a start and end date, which product the code is valid for, any quantity or price thresholds, then create a code for customer use at checkout.

I want my customers to pre-book tickets for our talks, can I do that?

Merlin Tickets means administrators can easily set restricted quantities and specific time-slots for events, on a mobile friendly website. These can be set to repeat on certain days, within specific date ranges, and can specify time and maximum quantity allowed.

What are the benefits of selling my tickets online?

Selling online has three main benefits. One, digital checkouts can be informative in terms of identifying customer demographics and creating marketing opportunities. Two, visitor spend increases as your guests arrive on site without spending a penny on entry. Finally, booking online is a highly accessible conversion tool. This ensures commitment from your customers and improves cash flow for your business.

What can I do to increase visitor numbers?

One of the latest trends of tech savvy shoppers is to look around for voucher codes before planning a purchase or trip. To capitalise on this, utilise voucher codes on coupon aggregate websites and social media to increase your outreach.

How can I encourage repeat visits?

Merlin Tickets includes the option to collect marketing consent. Once collected, this creates a powerful marketing resource to entice past customers to visit again. In addition, Our e-ticketing system supports the addition of vouchers onto your ticket purchases. Offering a percentage discount off future orders is a powerful tool for a growing attraction.

How can I increase my online donations?

Merlin includes support for animal adoption, tiered memberships as well as standard donations. Each of these can also include options to gift-aid donations and are fully supported with Merlin’s in-built letter functions

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Package Options

Online Only

  • 2.5% invoiced monthly
  • No upfront cost for templates
  • Payments through STRIPE 1.4% + 20p

Tablet Based

  • Used for large single events
  • 2.5% invoiced monthly
  • No upfront cost for templates
  • Payments through STRIPE 1.4% + 20p
  • 8 inch tablet and scanner package
  • £95 per week per package

Fully Integrated

  • Used for busy visitor attractions
  • 2% invoiced monthly
  • No upfront cost for templates
  • Payments through Worldpay 0.7% plus a monthly fee
  • Toshiba touch screen tills
  • Powerful reporting functions with Merlin 8