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Gigs and Festivals


How can I automate my booking process?

Merlin Tickets provides an intuitive sales portal for your customers. After purchasing their tickets, your visitors will receive emailed tickets valid only on their arranged day of arrival.

What can I do to reduce thefts at my festival or concert?

Using a Merlin EPOS system, tickets can be redeemed on-site for wristbands with pre-loaded credit. These can be topped up, debited by barcode scanner and replaced on-site with a wristband printer.

How can I use tickets to identify under 18’s?

When online ticketing is combined with on-site wristband use, visitors can be identified by scanning tickets on arrival, and appropriate wristbands can be issued to be checked by bar staff. Digital reports of attendance can ensure wristbands be ordered in correct quantities.

How can I go paperless with my ticketing system?

Our tickets are emailed to your customers which negates printing and postage costs. Your customers can simply display the email PDF ticket on arrival to be scanned and confirmed by our ticket redemption software..

How can I sell early-bird tickets online?

Early bird tickets can be sold as either a restricted quantity, for example, the first 200 tickets, or through the use of a limited time discount code, for example EBIRD20 could give customers a 20% discount if used within the next month.

What are the benefits of selling my tickets online?

Selling online has three main benefits. One, digital checkouts can be informative in terms of identifying customer demographics and creating marketing opportunities. Two, visitor spend increases as your guests arrive on site without spending a penny on entry. Finally, booking online is a highly accessible conversion tool. This ensures commitment from your customers and improves cash flow for your business.

What can I do to increase visitor numbers?

One of the latest trends of tech savvy shoppers is to look around for voucher codes before planning a purchase or trip. To capitalise on this, utilise voucher codes on coupon aggregate websites and social media to increase your outreach.

How can I encourage repeat visits?

Merlin Tickets includes the option to collect marketing consent. Once collected, this creates a powerful marketing resource to entice past customers to visit again. In addition, Our e-ticketing system supports the addition of vouchers onto your ticket purchases. Offering a percentage discount off future orders is a powerful tool for a growing attraction.

Try our live interactive demo for your sector


Package Options

Online Only

  • FREE template based platform
  • 2.5% invoiced monthly in arrears
  • Choice of payment gateways

Tablet Based

  • FREE template based platform
  • 2.5% invoiced monthly in arrears
  • Mobile App for external or one-off events
  • 8” or 10” Tablet & Scanner options
  • Choice of payment gateways

Fully Integrated

  • FREE template based platform
  • ‘Bespoke’ design services available
  • 2% invoiced monthly in arrears
  • Merlin ‘Super-Touch’ terminals
  • Range of peripherals
  • Full venue management package with Merlin 8
  • Choice of payment gateways